Boyne USA Resorts Selects RTP
to Manage Golf and Retail Operations
RTP-ONE Golf Enables Boyne to Deliver the Ultimate Golfer Experience
From Check-In to the 19th Hole
January 29, 2004 - Avon, Colo. & Boyne Falls, Mich. - Resort Technology Partners (RTP), a leading provider of integrated customer-centric, business management software and internet solutions for the resort, recreation and sports retail industries, announced today that Boyne USA Resorts, the largest privately owned resort company in North America, has chosen RTP's software to manage the golf and retail segments of its resort operations. Boyne was named the Number Seven best course to play in GOLF Magazine's 1999, 2000 and 2002 Best 100 Golf Courses In North America list.
"We compete in one of the premier golf resort locations in the world,' said Bernie Friedrich, Vice President, Golf & Retail Operations for Boyne USA Resorts. "We currently operate nine 18-hole designer and championship courses in northern Michigan and are among a number of ranked facilities in the state and region. We dedicate our focus to golf course management and maintenance, customer service and retention, event management and creation of an overall golf experience that our golfers will talk about and remember for the rest of their lives," Friedrich continued. "RTP-ONE Golf enables us to do that most efficiently."
Over the last decade, the number of golf courses in North America has increased, while the number of golfers has remained relatively flat. With the increase in competition, golf courses and resorts are turning to technology to help them drive competitive advantage, manage more effectively, and enhance their guest's experience. RTP-ONE Golf enables golf courses to do all this providing leading edge technology such as curb-side check-in, member locker room kiosks, handheld starter tools and customized loyalty programs and comprehensive management tools, including multi-dimensional web-based reporting.
"Boyne recognizes that the competition for the golfer dollar is growing increasingly fierce," said Peter Hoskins, Chief Operating Officer of Resort Technology Partners. "In order for golf courses to succeed in this environment, they need systems that do more than manage tee-times, retail and food & beverages sales. Golf course owners need solutions that enable them to provide better customer service and manage their golf course effectively. RTP|ONE Golf is the only solution on the market today that gives golf course owners the extended services and business management tools they need to run a smooth and profitable golf course operation."
RTP|ONE Golf, built on Microsoft .NET (tm) technology and is Veritas (tm) certified, is the most scalable, flexible and stable technology available, enabling Information Technology staff to easily deploy, support, manage and integrate all line-of-business and back-office operations into one central system. "Since Boyne implemented RTP-ONE Golf into its 162 hole multi-resort operation in Michigan, as well as our retail outlets and Big Sky Resort in Montana, we have maintained flow and handle increases in traffic very well," said Chris Downing, Director of Technology for Boyne USA Resorts. "The state-of-the-art POS and CRM Software integration has reduced staff administrative time, improved customer recognition and indexing, eliminated computer and network crashes while improving registration times, large group processing and rounds of play."
"We are thrilled to partner with Boyne," said Hoskins. "They are clearly one of the top resort operators in the world, and we look forward to partnering with them to help them maintain their status as a world-class operation."
About RTP:
RTP is the leading provider of software and internet solutions for the resort, recreation, specialty retail and hospitality industries. RTP's solutions are designed to enable customers to increase competitive advantage, manage more effectively and improve the guest experience by integrating RTP products with eCommerce and web design solutions. RTP's suite of products and services includes solutions for ticketing, season pass, retail, food & beverage, activity management, tee sheet, ski school, rental shop management, CRM, eCommerce, web design and kiosks. RTP's customers include 14 of the top 20 destination resorts including Boyne USA Resorts, Copper Mountain Ski Resort, Destination Resorts, Discovery Cove Seaworld, East-West Partners, Jackson Hole Mountain Resort, Northstar-at-Tahoe, Park City Mountain Resort, Red Sky Ranch Golf Club, Specialty Sports Retail, Sugarbush Resort, Vail Resorts, Whistler Blackcomb and Winter Park Resort. RTP is headquartered in Avon, CO. For more information, visit www.rtp.com.
About Boyne:
Boyne USA Resorts, a Michigan-based corporation, is the largest privately owned four-season resort company in North America. Boyne USA Resorts owns and operates numerous mountain and golf resorts throughout the United States and Canada including Boyne Mountain, Boyne Highlands, and The Inn at Bay Harbor, A Renaissance Golf Resort in Michigan, Big Sky Resort in Montana, Brighton in Utah, Crystal Mountain in Washington, Gatlinburg Skylift in Tennessee, and Cypress Mountain near Vancouver, British Columbia.
