Crested Butte Mountain Resort Launches
New, Interactive Website
Popular Colorado Ski Resort Enhances Online Experience for Their Guests
Avon, Colo and Crested Butte, Colo – Sept. 16, 2008 - RTP, a leading provider of software and interactive services for the resort and recreation industries, and Crested Butte Mountain Resort announced today the launch of Crested Butte Mountain Resort’s new destination website – www.skicb.com. The website, designed by RTP, offers a whole new online experience for the resort’s guests, and includes vacation planning, real estate information, and additional information about the resort and town.
“RTP has done an outstanding job in designing and developing a website that allows users to be immersed in the Crested Butte experience while also introducing visitors to our recent brand repositioning,” said Kurt Kinscherf of Crested Butte Mountain Resort. “Previously, Crested Butte had several websites for the various products and services offered at the resort, making it confusing for our guests. Visitors can now find all the information they need on one comprehensive destination portal.”
Crested Butte is making a concerted effort to appeal to destination visitors as part of a recent shift in the overall business model of the resort. This new strategy required a website that could communicate the appeal of Crested Butte as the perfect vacation destination for those looking for a memorable experience, while still appealing to its local customer base. The new website uses rich, vivid photography to convey the resort’s beauty and small mountain town appeal and combines it with an intuitive user interface, making it easy for online guests to find information. Whether they are looking for weather and snow reports, lodging, lift tickets, real estate, or other things to do in the town, all the information is easily accessible to their online guests.
“RTP combined our award winning design with our industry and technology expertise to create a truly unique website for Crested Butte Mountain Resort,” said Michael McDermott, Sr. Vice President of Sales & Marketing for RTP. “The new website captures the unique experience that Crested Butte offers and effectively communicates that experience throughout the entire site.”
RTP designed the site using a unique “persona-based” design methodology, which focuses on the different visitor types, to ensure each persona can find the information they need quickly and easily. The new website is now the primary online resource of information for all the Crested Butte Mountain Resort amenities, including the ski resort, lodging, and real estate.
The complete redesign of the Crested Butte Mountain Resort online presence builds upon continued CBMR investments promoting the brand, marketing efforts, and company profile to complement our on mountain and overall improvements over the past four years. New snowmaking, grooming and lift system expansion and improvements along with the completion of the Lodge at Mountaineer Square and Mountaineer Conference Center last season are just part of a 200 million dollar resort wide capital improvement plan.
About RTP
RTP is the leading provider of integrated technology solutions for resort and recreation businesses. RTP's solutions are designed to optimize the guest experience with solutions designed for every stage of the guest life cycle. By integrating RTP point-of-sale software with eCommerce, web design, and access control, RTP enables customers to increase competitive advantage, manage more effectively and optimize the guest experience. RTP is a privately held company headquartered in Avon, CO. For more information, visit www.rtp.com .
About Crested Butte
For more information about Crested Butte's lodging, conference, meeting facilities, and special packages, call Crested Butte Vacations, (800) 544-8448 or visit the web site at www.skicb.com. For information on ski area real estate opportunities call (970) 349-4999 or (877) 805-6109 or visit the website at www.cbliving.com.
Crested Butte Mountain Resort is a privately owned and operated resort for all seasons in Colorado and a proud member of the EPA’S Green Power Partnership. We are part of the Triple Peaks, LLC family of resorts including Okemo, VT and Mount Sunapee, NH.
